Oroch and roll! Renault’s new compact truck was unveiled at the Buenos Aires International Motor Show. The French manufacturer hopes to build a presence in the pick-up market and they are pinning their ambitions on this little fighter.
The Latin American market is a place of strategic importance, since 900,000 light commercial vehicles are sold there every year. Buyers want a cheap sticker price, robustness, low running costs and durability. A number of models in this ambit are based on B-segment cars; which provide a large load bed at the expense of cabin space, or vice versa, Renault says.
And they believe the Oroch could offer the best of both worlds, since it is based on the Duster, which Renault classifies as a C-segment offering. The technical details are sparse for now, but it will be sold with a choice of 1.6-litre and 2-litre engines, optimised for heavy-duty applications. We put the Duster through its paces off-road on GT HumpZ this year and came away rather impressed. So there is little doubt the bakkie iteration would disappoint.
But in addition to commercial duties and fleet buyers, Renault wants to serve the adventure lifestyle set – those urban warriors who also enjoy tackling the outdoors on the weekends. According to them, the interior will offer more refinement and there will be an impressive level of standard kit.
Now here’s the rub. While South Africa might be passionate about the bakkie genre, it seems we are unlikely to see the Duster Oroch soon. For now, it will only be manufactured in left-hand drive.