There must be something in the water in Benoni. Yet another blonde Benoni bombshell is taking the modelling world by storm. Genevieve Morton, who was the first South African model to grace the cover of Sports Illustrated America swimsuit issue in February, has been announced as the the face of a new Maserati campaign.
Morton, an internationally renowned model, who hails from the Gauteng’s East Rand and raised in Scottburgh in KwaZulu-Natal, has just completed her shoot for the new Maserati range. The 26-year-old shot to fame in 2008 with a swimsuit shoot for South African Sports Illustrated and went on to feature in five other Sports Illustrated editions.
Voted the Sexiest woman in 2012 by FHM magazine readers, the Los Angeles-based full time model will feature in Maserati’s 2015 brochure featuring its latest range of cars. She will also feature in the legendary Italian car manufacturers worldwide social media campaign which will focus on four different ‘behind-the- scenes’ videos of Morton at work during the shoots.
Maserati features its entire range — the new Ghibli sports sedan, its first E-segment executive saloon which is set to arrive in South Africa in the middle of this year, and the luxurious flagship Maserati Quattroporte as well as Maserati sports cars, the Maserati GranTurismo and open top four seat Maserati GranCabrio — in its latest brochure which will be available in South Africa later this year.