The Range Rover Evoque has enjoyed immense success worldwide since being launched in 2011. With names such as Victoria Beckham involved in the design process, it was clear that the British marque sought to pander to the not-so-typical Range Rover buyer with their compact SUV.
The Convertible iteration released this week will do little do dispel any notions around the car being an urban poseur. But interestingly, it comes equipped with all the usual off-road fare you get in Land Rover’s other products. That includes Terrain Response, as well as a Wade Sensing system.
It is billed as the world’s first “luxury compact SUV convertible” – and we suppose they can lay claim to this. If you conveniently forget the Nissan Murano CrossCabriolet, which had a short lifespan of just four years. It was a model the South African market never received. Although, we will be getting the roofless Evoque, it is poised to arrive in the second quarter of 2016.
Perhaps Land Rover will enjoy better fortunes Nissan with such a model. The Range Rover brand has the cachet after all – and from the sales figures and sightings on our roads, models from the marque do not struggle to find homes. The fabric roof is fully automated, stowing away in 18 seconds. Raising it takes 21 seconds. Boot capacity remains fairly commodious at 251 litres. In terms of safety, there are deployable rollover bars concealed in the rear bodywork.
Land Rover is pretty serious about capitalising on the burgeoning compact SUV market and they believe this “convertible for all seasons” could help in continuing their success in this area. The model will be sold in more than 170 markets around the world.
Is it ridiculous? Or ridiculously cool?