Competitive advertising – it’s wonderful, especially when it comes to carmakers. We watch in amusement as they strive to flummox and belittle each other. One doesn’t see much of it locally anymore, but over the years, there have been a number of memorable and brazen motoring commercials of this kind in SA.
You might remember this one from BMW:
Which was a riposte to this commercial from Mercedes-Benz:
BMW seemed to have a knack for slinging mud at its German counterparts, as you’ll recall here – note the interlinked circles: