Hyundai’s luxury division Genesis, was coming to SA, then it wasn’t. Then it was. This week a Hyundai SA spokesperson confirmed that plans to bring Genesis to SA have been shelved “at the moment”.
It is no surprise, of course. Nissan’s luxury arm Infiniti failed to make any impact in SA and has all but disappeared unless you really want to order one. Lexus has not reflected its international sales success in SA for Toyota either and both of these companies have the benefit of being able to use export credits from their local manufacturing to try to keep the pricing down.
Hyundai, as a pure importer, has no such credits, so as well as a market that is reluctant to ditch its German brands for fancy Korean or Japanese marques, it is likely that any Genesis model would just prove too expensive to retail.
So if you like the look of the new G70 which has just had its international launch in South Korea, then you are going to have to wait for a future right moment. – BD Motor News