Citroën announced that the DS moniker will assume an identity of its own, being repositioned as a standalone brand. The first model to mark this change will be the upgraded DS 5, set to be unveiled at the forthcoming Geneva Motor Show.
To drive home the point that DS is a new brand, the model sports a redesigned face and has dropped the Citroën chevron logo. It sports a more prominent, vertical grille with the “DS Wings” signature as well as headlights with LED and xenon technologies, designed to resemble jewels.
Apart from the significant facial reconstruction, the DS 5 remains largely unchanged. Not that it needed a drastic overhaul: it’s still a veritable piece of automotive art, with its interesting shape and daring design cues.
The interior was inspired by aerospace design, with the most notable feature being a “cockpit roof” that has three individual wells, plus toggle switches that are similar to those you’d find on an aircraft. There’s more technology as well. The Touchdrive digital interface has been revised, promising easier use and better responsiveness. There’s also a mirror screen function that allows you to use your smartphone and all its apps through the screen. A MyDS app will be available with a bunch of services, including special offers reserved just for DS customers.
The latest generation of PSA Group’s engines will be available with the DS 5. Derivatives are yet to be confirmed for our market. But around six choices are on the cards. Plus, a new six-speed automatic gearbox purports less internal friction and faster changes. An all-wheel drive version may also be available.
According to the French automaker, the underpinnings of the DS 5 have received attention. This is good news, since one of the biggest criticisms of the outgoing model are harsh and clumsy ride characteristics. According to the marketing folks at the DS division, the car has been tweaked for improved comfort.