Q&A: Mazda SA MD David Hughes

Q&A: Mazda SA MD David Hughes

Mazda South Africa Managing Director David Hughes joined IgnitionLIVE reporter Brenwin Naidu in studio for a forthright discussion about the brand’s future. Hughes, who’s been with Mazda for more than 18 years, formerly at the helm of its Australian operations, shared his insight on topics like the return of the rotary engine and the contentious Ford relationship.

Part 1:

David Hughes talks about what lured him to the brand, how he became known as “the boomerang” and the situation when Mazda and Ford were bedfellows.


Part 2:

We quiz David Hughes on the separation from Ford – and what has been done locally to get Mazda back on the map.


Part 3:

Money talks! David Hughes speaks about investment in the brand, expanding the dealer network and introducing new products, as well as the return of the rotary engine.


Part 4:

In the final section of our interview, David Hughes chats about reviving Mazda’s performance heritage – and recounts some of his favourite and not-so-favourite Mazda models over the years.